About Me
I come from a product design background, where I’ve created brands from scratch and guided them through every stage — from ideation and pivoting to scaling and building international networks.
After almost a decade working in San Francisco with major retail brands such as Pottery Barn and Williams Sonoma, I returned home to Sydney, ready for new challenges. These days, I focus on the parts of business I love most — relationships, communication, presentation, and using technology to make life easier (not harder).
Design Approach
My approach to design is grounded in clarity and purpose. I believe that good design is both beautiful and useful, intuitive to navigate, honest in its intent, and built to last. Whether I’m shaping a visual identity or building a website, I look for that balance between form and function - where aesthetics enhance meaning, and every element serves a purpose.
I see websites as journeys. Some visitors want quick answers, while others (like you, perhaps!) prefer to take the scenic route, discovering gems along the way. However people travel, every touchpoint is a chance to communicate your brand values, and I see my role as the guide who helps show the way.
Experience
Since returning to Australia, I’ve worked across a range of industries developing websites, refining content, and creating systems that empower my clients to manage their digital presence with confidence. I’m particularly drawn to working with creatives, wellness practitioners, and purpose-led small businesses — people who value thoughtful design, meaningful communication, and a sense of calm in how they present their work.
I share my studio with my very cute dog, Dot, who’s usually asleep beside me — occasionally, if you’re lucky, you can hear her snoring, or she'll make an appearance on a Zoom call.
I’d love to hear about your project.
I knew I had to have Maja to work on my business branding and website after seeing all of her incredible work. The added bonus is that Maja is such a delight to work with. She is so knowledgeable in all design concepts and offers great advice and options. Being a small business owner, I find it hard to hand over certain aspects but the trust I have for Maja’s design talent allows me to just roll with her suggestions. She “sees” what your business needs and turns that into an intelligent, thoughtful, practical and beautiful website.. and beyond! (teaching me how to use the web platform afterwards for marketing, database etc). Don’t hesitate to book Maja in for your next web and branding project.. she will make it happen and elevate your business look to the next level.
Hayley Durack
Photographer