Full Moon Acupuncture

Full Moon Acupuncture holds a special place for me — Traci was my very first client back in 2016. I designed her original brand identity and website, and we revisited the brand in 2021 as her practice grew. The rebrand retained the calm, grounded essence of Full Moon while introducing richer colour and a more inclusive feel to reflect Traci’s open, welcoming approach to Chinese medicine.

The website was designed to support mothers and families, with a strong focus on clarity, trust, and ease of use. Clear treatment information, visibility of Traci’s support team, and simple online booking help clients feel informed and supported from their first visit.

The result is an intuitive platform that reflects Traci’s philosophy and supports her growing community.