East-West Integrative Medicine Clinic
BRAND & WEBSITE
WIX
2025
East-West Integrative Medicine Clinic is a multidisciplinary health practice combining traditional Chinese medicine with modern integrative care.
Working with Marnie (Founder) and Stephanie (General Manager), we created a modern identity and a flexible site that supports their expanding team, complex service structure, and four Bay Area locations.
The Challenge
The clinic had evolved significantly since its original branding. With 15 practitioners, 23 services, and 4 locations across the Bay Area. They needed a system that could clearly communicate:
- Who treats what
- Where they practise
- And when they’re available
The information is detailed and ever-changing, so the website needed to be both clear for patients and easy to update internally.
SCOPE OF THE PROJECT
- Brand identity refresh
- Website design and build
- Custom CMS development
- Blog and newsletter templates
The Approach
The approach was centred around clarity, calm, and scalability. We refined the brand, built a flexible content system, and designed a digital experience that mirrors the clinic’s integrative philosophy.
Below is how the project unfolded across the core phases of my process.
The Plan
We mapped the entire ecosystem. The three main components were practitioners, services, and location and defined how these needed to interconnect. Also, considering how bookings, reviews, blog and forms would be implemented, this planning phase shaped the content structure and ensured the site could scale without complexity.
Logo
I modernised the original crane mark, keeping its symbolism while refining it into a cleaner, more adaptable identity.
We went through many iterations to land on a visual language that introduced a calming palette, natural textures, and considered typography to reflect the clinic’s holistic approach.
Design
Early concept boards explored multiple branding directions and homepage layouts, helping us refine colour, tone, and the overall design direction. We tested freer and more geometric forms to find the right balance for the new identity.
First Round of Concepts
I worked with Maja this year on our logo redesign and new website, and I couldn’t be happier with the experience. She has an incredible eye for color and design and truly brought our business to life with the redesign. Maja involved us just the right amount throughout the process and kept the project on track with regular meetings. There was a lot to consider with our project, and she delivered an updated, clean, and cohesive look that perfectly represents who we are. I would highly recommend her to anyone looking for a designer.
East-West Integrative Medicine Clinic
Marnie