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Heather Lesley Swan
WEBSITE AND BRAND

Heather Lesley Swan
Jungian Analyst
2025
WIX
Heather Lesley Swan is a Jungian Analyst who engaged me to create a new visual identity and website to communicate her clinical practice. The website was designed to clearly present her experience, events, and resources, while helping prospective clients understand her approach and determine the right fit.
The work focused on balance — pairing a considered, restrained visual language with thoughtful imagery to support the reflective nature of her practice. A site structure and flexible content systems were implemented to manage information and allow for ongoing updates.
The result is a professional online presence that conveys depth, care, and approachability.


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